About Health
Data Innovations

The people behind trusted healthcare data

Health Data Innovations (HDI) pioneered External Data Management for healthcare. Since 2010, we have helped organizations solve one of healthcare’s most underestimated operational challenges – continuously managing trusted healthcare data.

Today, organizations responsible for more than 28 million lives and $449 billion cumulative claim value rely on us to manage the operational work behind trusted healthcare data.

It began with a problem

In 2010, one of the nation’s largest healthcare payers needed help managing increasingly complex data from multiple sources. They were not looking for another technology platform.

They needed healthcare data experts who understood the operational work behind trusted data.

Our founder, Jonathan Kaye, assembled the team that built the foundation for Health Data Innovations. More than 16 years later, members of that original team still support our first client.

That’s not a client retention story. That’s a relationship.

The people behind the HDI Data Management Model

The HDI Data Management Model isn’t maintained by software. It’s maintained by people who care deeply about getting healthcare data right. These are the people you’ll know by name.

Jonathan Kaye

Jonathan Kaye

Founder and Executive Chairman

Jonathan Kaye is HDI's founder and executive chairman. He has spent more than 30 years building tools to solve healthcare's data usability challenges. He founded Health Data Management Solutions, which grew into a significant force in analytic tools before its sale to ActiveHealth Management, later acquired by Aetna. At HDI, Jonathan shares his expertise in database design, data scrubbing, and analytics. Clients benefit from his understanding of data-flow management and efficient use of data to support healthcare operations.

Rob Pinataro

Rob Pinataro

Chief Executive Officer Chairman

Rob Pinataro joined HDI as CEO in 2026 to help its unique team of experts drive the company's next phase of growth. He brings a strategic mindset and an execution habit built over 25+ years leading SaaS and technology-enabled services businesses. 

His days are spent with customers and staff, translating strategy into actionable projects and bringing in resources that accelerate execution. He measures success two ways: team members growing their careers, and clients achieving their business objectives.

Bonnie Bisol Cassidy

Bonnie Bisol Cassidy

Chief Operating Officer

Bonnie Bisol Cassidy, HDI’s Chief Operating Officer, is the person who knows how everything connects and makes sure nothing falls through the cracks. She has been instrumental in growing the company and continues to shape how HDI operates and how clients are supported. 

Today she also focuses on partnership development as HDI explores new markets. With 25 years in claims analytics, payment system design, and data warehousing, she brings context that's hard to replicate.

Maher Atwah

Maher Atwah

Chief Information and Technology Officer

Maher is Chief Technology Officer at Health Data Innovations, where he oversees the infrastructure, protocols, and procedures that keep HDI's healthcare data secure as HDI tracks, manages, and processes it - data that's grown toward a petabyte over the years. With nearly 30 years in IT and two decades in healthcare, he led HDI to become an early adopter of Hitrust certification. His instinct for where the industry is heading keeps HDI's privacy and security practices ahead of evolving requirements.

Rytas Vygantas

Rytas Vygantas

Chief Financial and Corporate Development Officer

Rytas Vygantas, HDI's Chief Financial and Corporate Development Officer, helps decide where the company invests, which partnerships it pursues, and how it grows while keeping client value and data reliability in view. He brings more than 20 years working across healthcare IT and strategic finance, plus the perspective of an investor, board member, and operator. Before joining HDI, he helped lead Hughes & Company's 2023 investment in the business, giving him firsthand knowledge of its opportunities and tradeoffs.

Susan Tournie

Susan Tournie

Vice President of Sales

Susan Tournie is VP of Sales at Health Data Innovations, where her work is equal parts education and discovery—she guides prospective healthcare organizations through a detailed process that helps them clarify what they need and see exactly where HDI fits. With 25 years in the industry, she's learned that organizations often can't articulate what's missing until the right questions get asked. What she hears in those conversations also shapes how HDI tracks performance and refines its approach.

Syuzanna Zakharova

Syuzanna Zakharova

Vice President of Development, Data Operations

As VP of Data Engineering, Syuzanna Zakharova leads data operations and development at HDI, writing and refining the SAS programs that turn tangled payer claims data into analytically ready datasets. 

With 25+ years in healthcare analytics, she is the one who untangles the messy datasets others can’t, building the standardization and validation processes that let HDI move large file volumes fast without giving up data quality. She also trains the analysts and developers who keep it running.

Lynne Lloyd

Lynne Lloyd

Vice President of Development, Provider Market Services

Lynne works with HDI's provider clients to turn raw claims, eligibility, and attribution data into information that actually supports risk-based contracts. Day to day, she designs the SAS-driven processes that clean and structure incoming data, catching problems before they reach the analytics team. With 25+ years in claims data, she has a knack for asking the question that reframes a client's whole approach to a contract issue, pushing teams past reporting into real strategy.

Marty Porter

Marty Porter

VP, Payer Market Services

Marty Porter, VP of Payer Market Services, turns messy healthcare data – claims, pharmacy, lab, employer feeds – into information payers can actually use. Thirty-plus years working with claims data means he spots what others miss and knows where the traps are. 

When a client hits an unfamiliar dataset, Marty's usually the one who takes it apart and builds the process that makes it repeatable – turning "we don't know what to do with this" into a working system.

Adnan Vora

Adnan Vora

VP, Platform Engineering

As VP of Platform Engineering, Adnan turns the data challenges our analysts and account managers run into every day into working software. He built and still maintains Automatix™, HDI's proprietary data management platform, which lets the whole team work at scale instead of getting stuck on repetitive integration problems. 

With more than 25 years in coding and healthcare data, he's never met a repetitive task, however complex, that he couldn't simplify and automate.

Our Mission

HDI partners with clients to transform payer and third-party healthcare data into a single reliable source their teams can trust to feed every downstream system that depends on it.

Our core values

Dependability

We do what we say we’ll do.​

Curiosity​

We never stop learning and asking why.​

Adaptability​

Healthcare keeps changing and so do we.​

Stewardship​

We care for client healthcare data as if it were our own

Precision​

We get the details right, because trusted data depends upon it​

Teamwork​

We look for the need, be it a teammate’s or a client’s, and meet it together.​

Respect

We treat everyone the way we want to be treated.​

Build the Foundation. Build the Future.

Trusted healthcare data starts with experienced people who understand what’s required to keep it that way.

Let’s talk about your healthcare data challenges.

FAQs

HDI provides External Data Management for trusted external healthcare data behind analytics, AI, value-based care, and other data-driven initiatives. We continuously acquire, transform, resolve, and deliver external healthcare data from any source for every target system, so organizations can rely on trusted data without managing the ongoing operational complexity themselves.

Implementation is only the beginning. Our healthcare data experts remain actively engaged, managing data and meeting with clients as their needs evolve. We work as an extension of your team – not a vendor that disappears after go-live.

Patterns often appear long before any one organization notices them. When multiple organizations receive data from the same payer, changes affecting one client may affect others. Experience across many relationships allows emerging issues to be recognized earlier, reducing the likelihood that changes spread unnoticed across downstream systems. That shared operational knowledge becomes another layer of protection for every client.

HDI increases your operational capacity by taking care of the unexpected, hidden complexities, so you can focus on the work that improves performance. Every hour your team spends managing payer feeds, reconciling issues, or chasing missing files is an hour not spent on strategy or outcomes. We take on that operational burden, so your capacity goes toward the work only your team can do.

Internal Enterprise Data Management (EDM) teams have control of the source and target data formats, content, and timeliness for internal systems. None of that control extends to external healthcare claim data, leaving the EDM team with a mountain of manual data management and exception handling. Using an expert firm lifts all the management and tracking burden of this external data off the EDM’s desk, enabling them to get trusted data into the analytics and other platforms where business leaders can use it to make decisions.

Yes. You will work with the same team. Our healthcare data experts become an extension of your team. They learn your needs, participate in meetings, proactively investigate issues, and continuously manage your external healthcare data operations as part of an ongoing partnership.

No. Rather than simply processing files, HDI, as an extension of your team, is responsible for managing your healthcare data on an ongoing basis. Your team has direct access to our experienced healthcare data experts.

Our clients stay with HDI because the work is never “finished.” They remember the struggles they had with healthcare claims data before HDI and how working with HDI allowed them to shift their focus away from “data wrangling” back to their real work. Once teams gain the confidence that experts are taking care of their healthcare data, they never want to go back to handling it internally.